Street price should be in the mid-$400s. I don't think that's an outrageous price since I've checked out the big brother, the AL 9.0 which is in the same price range & a nice 9mm revolver.
I've been interested in these revolvers since I first learned about them, but the MSRP does seem a bit high. I'm hopeful that they will sell for less, but in this market a lot of sellers are using the MSRP as the starting price.