Back in my day (college grad, c'95), journalism classes taught me the story was:
"gun sales are up 200% compared to this same time last year". STOP. Maybe discuss the increased revenue for the manufacturing side of things, and cite your sources for those numbers. MAYBE go as far as interviewing a small sampling of new gun owners, and use THEIR words to describe why they decided to buy a gun, now. But don't you dare try and pick apart or analyze what they said - that's not part of the story. REPORT, don't create, don't interpret.
Get into speculation as to why? Politics of what it all "means"? And the instructor would slam the door on you IMMEDIATELY. "YOU'RE SUPPOSED TO WRITE ARTICLES ABOUT FACTS". Period. Opinion? Fail. Don't cite your sources? Fail. Don't have an appropriate headline for the body of work (the popular process now known as "click-bait")? Fail.
Oh, how times have changed...