So anything to do with selection you are really SOL. Primarily that is based off of what customers request the most and what will move. And I agree with this because most google wizards won't be satisfied regardless of what is hanging on the wall. And with the current market firearms are difficult to have in good stock.
Specifically where I am it is an FFL that sells firearms and is also a training facility and range. So mark ups on firearms would be pointless since a customer could just have it shipped in cheaper and do the transfer. Firearms are not what I am asking about in this post however I didn't really specify because I am looking for opinions.
Wide selection of ammunition is covered. Honestly most ammunition should be purchased off the internet. It doesn't make sense not to get it that way. As I mentioned above I am not concerned with ammo.
Training is covered. Rentals are very well done as well IMO. I would venture a guess that we are at around 200 for rentals. Anything from a Q5, Shadow 2, STI Staccato P/C, anything Glock, anything Sig, VP9, IWI Masada, Tavor X95, M1216, M1A, SCAR17, Vector, MPX.... The list goes on and the idea being if you are in the market you have somewhere to try it out first.
I am more looking for fresh ideas to make an already great place better. Maybe on the merchandise side as well.