Like boom towns of the Wild West, Uranus appeared seemingly out of nowhere. Louie owned the property: an old roadside mall along Route 66 that catered to
Fort Leonard Wood soldiers with a strip club, an adult boutique, and a place called, "Cap'n Poupy's." But Louie had a vision for a town named Uranus -- he said it came to him while drinking -- and in 2013 he began replacing the old businesses with others more in tune with this new theme.
"We traveled all over when I was a kid; my parents were livestock dealers," Louie said. "We always used to stop at these roadside things and I just
loved them. I
remembered them."
Gift shop mugs allow everyone to become a Uranus Fudge Packer.
That, Louie decided, would be his goal: to create a place that people would remember.
When Louie opened the
Uranus Fudge Factory and General Store on July 2, 2015, he let loose with a diarrhetic wave of awful Uranus puns, perfect for billboards and t-shirts. "The Best Fudge comes from Uranus." "People love to play in Uranus." "Don't leave skid marks around Uranus." Cashiers in the General Store waved out customers with a cheerful, "Thank you for picking Uranus!"
