Happy to help.
First, decide what you would like to use the radio for. Do you want to mainly use the radio for local communication, ham club activities, technical knowledge, public service activities, world wide communication or just meeting new and interesting people (aka "Rag Chewing").
Second, set a budget. Like with any hobby, you can spend as much or as little as you want.
Third, join the American Radio Relay League (ARRL.org). They have tons of resources to get you started.
Forth, via the ARRL website, find your nearest local club and find yourself a mentor (aka an "Elmer") Your Elmer will introduce you to what resources are available in your area, help you get tested and introduce you to many facets of the hobby at no cost to you. Here are some links to clubs in your area:
https://arts-club.org/
http://arkham.louiebiz.com/
http://www.kyham.net/links.html (Site links to all KY ham clubs)
Now for my opinion:
The big dogs in radios are Icom, Yaesu and Kenwood but a lot of others are in the space at all price points. All are very capable radios. When looking at VHF/UHF digital radios, keep in mind that Yaesu and Icom-Kenwood each have their own proprietary encoding formats. DMR is a non-proprietary format but the various formats do not talk to one another. Find out what your local repeaters support before buying.
For a 2 meter / 70 centimeter hand held, the AnyTone AT-D878UVII PLUS $315 is hard to beat right now. It has both analog and Digital Mobile Radio (DMR) modulation schemes. You will need a Windows computer to program it.
For 2m/1.25m/70cm mobile the AnyTone AT-D878UVIII PLUS is another winner with analog and DMR capability.
For High Frequency (HF) any of the big 3 are available in both home and mobile configurations. You will want to get at least a 100 watt output. I am partial to Icom but they are all well regarded.
That should get you started. Let me know if I can be of additional help.
Bob