Used to be my all-time favorite brand! Up until 2009. 4 pack a day, smoker for nearly 40 years, laid 'em down cold about midnight one night, and never picked up another one.
Some years ago when I still hunted, most of my club would go into town on Friday night to buy camp groceries for the weekend. On one occasion as the guys were bringing their baskets to the checkout, I laid a big 12pk of toilet paper on the counter and asked the cashier, a nice young lady about 18 or so if that was about the right amount of toilet paper for the amount of food we had bought ... yeh, I did that and we all got a real laugh ... except the poor girl behind the cash register who was totally at a loss as to an answer.