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How important is price?

Yes sir. Takes me over an hour to get there. I make it worth my while if I go.
I used to buy a lot from them when I lived in MA. Up here in NH I shop at Northeast Munitions which has been the best LGS I've found with awesome staff and fair pricing even during Covid when everyone else was major price hiking.

Four Seasons in Woburn, Ma and Shooters Outpost in Hookset, NH have a buying partnership so they get insane deals on the quantity of firearms and ammo they bring in. As small of a store square footage wise that Four Seasons is they do over $15 million a year in business which is insane!
 
They usually take your name when you arrive in the parking lot and call you when you can go in (covid spacing) Great people up there. The amount that they move out of there really is insane. Took me a while to get on that bandwagon as I use to go over the bridge to get everything. That place ended up being sold to someone else and the prices went up significantly.
 
Just a small rant here. My most local LGS (and closest pistol range), place where I've taken classes, wife took a class, purchased 2 guns over the last 2 years, and I frequent more than most stores, was asking $100 more than competing LGS's for a $500 pistol I purchased yesterday. I want to support the local store, but this is just too much. I would have purchased it from them if it was $50 high on a $500 bill, but not $100. A second P365, FYI....
 
I buy 2 to 3 guns a year I look thru magazine gun sites on line all year long to get ideas and I decide which gun I want so price doesn’t really matter if I really want it as long as it’s not that crazy in price
 
After reflecting a bit, my original answer failed to account for hard-to-find items. Now that all types of product shortages are becoming common, I have to be honest about how this affects my decisions. I can normally resist over-paying simply because other people are in a mad rush to buy guns, but I will raise the price I am willing to pay for something that I am really interested in, especially if I worry that I may not find it again.

This usually hits me with used guns that I had always wanted when they were new, or when I was younger, but never got around to buying. It can also hit me when a gun I never quite got around to purchasing is discontinued. I never fall for the "I need another AR now before they are banned" hysteria, but I can convince myself to pay more if I think I won't be easily able to find a certain model in the future.

This urge is what initially turned me on to Springfield. I bought a 4" .45 ACP XD Mod.2 on an insane clearance when the Mod.2 line was discontinued. It wasn't even on my radar, but I didn't have any double-stack .45 ACP handguns and the price was barely half of the original MSRP. I loved that gun and spent the next couple months tracking down a 9mm version for almost $100 more than I paid for the .45. I don't regret the purchase, but I wish I had bought the 9mm when they were being cleared-out a few months earlier.
 
I think @wmg1299 has a good point about “nostalgia” guns, and price.

The first rifle I bought—at age 13–was a Remington Nylon 67. I foolishly traded it after I “cleaned it” and it was no longer reliable (I seriously overlubed it, but didn’t know it at the time). I always wanted another one, but it wasn’t high on the list.

Then, about 10-15 years ago, they showed up on the cover of a price guide book, and they took off. What was a $150 or so rifle became a $300 rifle…and then I really wanted one. So, I found one, bought it, and didn’t look back. I had my .22 back, and the price was worth it.
 
Most of the guns I buy have some age on them. Availibilty and condition are key factors that determine the price. If an older piece comes with its original box and paper work it will command a higher price than a similar piece, unless it is in near mint condition.
 
I'm not sure how to answer this question. I haven't bought a gun in 5 years.

I'm not a collector, I'm not a hobbyist, every gun I own was bought for a specific purpose.

I'll give you a good example of my mindset, between the Smith & Wesson MP 9 and a Glock 19 I chose the Glock 19 because at the time Glock 19 magazines were a third cheaper than Smith & Wesson magazines. And that one thing was the deciding factor.

The last gun I bought was a 4th generation Glock 26. I picked a Glock 26 specifically because of magazine compatibility between it and the 19. A Glock 26 was a cheaper investment than say an M&P Compact because I could use my existing Glock 19 magazines as reloads.

When I told the owner of my LGS what I was looking for he offered me a discount if I would buy a ugly, OD Green, Glock 26 that had been sitting in his display case for a year because nobody wanted it.

I couldn't care less what color the gun was, I mean I probably wouldn't buy pink but beyond that I didn't care. So I took the deal.

So, I'll try to get the best price I can but if I Need that gun I'm going to buy it if I can afford it.

The one thing I won't do is put a gun on a credit card but I don't put ANYTHING on a credit card.
 
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