Personally I'm alright with buying a new product from a company that is well known and has good Customer Service (Like SA). I bought the Prodigy day one because I knew SA would stand behind it.
But a brand new design from a completely new company? That I personally am not comfortable with. I like to at least have some reviews and first hand accounts to read / watch first.
Not rooting against this at all, hopefully it does well as that will only lead to more and better competition and products for everyone.