Comments made during Ruger’s quarterly report conference call, which took place the first week of October, indicate Marlins are scheduled to be back on the shelves during the holiday season.
“So we’re planning a mid-December launch of the Marlin product line,” Ruger Chief Executive Officer Christopher J. Killoy commented. “…t’ll probably be less than the market wants. In fact, I’m sure based on the overwhelming demand we’ve seen from consumers and retailers, I’m sure it will be fewer guns and fewer SKUs than the market wants, but we will launch it probably on or about December 15, somewhere in that time period, begin those shipments to distributors.”
Marlin's Return Scheduled For The Holidays
“So we’re planning a mid-December launch of the Marlin product line,” Ruger Chief Executive Officer Christopher J. Killoy commented. “…t’ll probably be less than the market wants. In fact, I’m sure based on the overwhelming demand we’ve seen from consumers and retailers, I’m sure it will be fewer guns and fewer SKUs than the market wants, but we will launch it probably on or about December 15, somewhere in that time period, begin those shipments to distributors.”
Marlin's Return Scheduled For The Holidays